The L1 Retrospective

Jon Kooley started his designing career as a professional snowboarder. Raised in Alaska and quickly becoming one of the most influential street snowboarders of his time through filming video parts in Mack Dawg films (Shakedown), People, Love/Hate, and many more. Jon eventually made the natural transition from a professional snowboarder, L1 team rider to outerwear designer. His style and attention to detail on every level are among the reasons he has started and curated so many snowboarding trends.

L1 Premium Goods is built on people and we are proud of this so we have decided to share Jon´s story of how he went from professional snowboarder to designer and how this has shaped L1 Premium Goods. This is the retrospective of Jon Kooley for L1, and this is L1 Premium Goods.